Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
Your Success is Hidden in Your Daily Activity!This 30-day pocket-sized journal is designed to help you monitor and keep track of your daily book marketing activities. Now that your book is published, or soon to be published, it's essential that you let the world know about your masterpiece! By doing something, even something small each day, you will make a huge splash and get your book in front of a whole lot of readers. This Busy Author's Book Marketing Pocket Journal will help you: Maximize your marketing momentum! Easily record your activities and results! Grow your network of promotion partners!
<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> <
The Network Society is now more than ever the essential guide to the past, consequences and future of digital communication. Fully revised, this Third Edition covers crucial new issues and updates, including: / the long history of social media and Web 2.0: why it's not as new as we think / digital youth culture as a foreshadow of future new media use / the struggle for control of the internet among Microsoft, Google, Apple and Facebook / the contribution of media networks to the current financial crisis / complete update of the literature on the facts, theories, trends and technologies of the internet / new features for students with boxes of chapter questions, conclusions and boxed explanations of key concepts This book remains an accessible, comprehensive, must-read introduction to how new media function in contemporary society.
Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context.
The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing.
Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign.
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