Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> <
Communication networks and computer systems research is entering a new phase in which many of the established models and techniques of the last twenty years are being challenged. The research community is continuing to free itself from past intellectual constraints so that it may fully exploit the convergence of computing and communications. Evaluating the performance of emerging communications and computer systems constitutes a huge challenge. Thus, current research provides a set of heterogeneous tools and techniques embracing the uncertainties of time and space varying environments when the requests for diverse services are made in real time, and with very different quality of service expectations.These novel techniques will lead to fast and economic service deployment and effective dynamic resource management, and hence to new business strategies and infrastructures that will facilitate the emergence of future services and applications.This volume contains contributions and presentations made by leading international researchers at a workshop which was held in April 2004 to honour Professor Erol Gelenbe on the occasion of his inaugural lecture as the Dennis Gabor Chair at Imperial College London.
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
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