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Sustainable Marketing

RRP $360.00

<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;


Marketing Research And Modeling: Progress And Prospects

RRP $45.00

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Marketing Research And Modeling: Progress And Prospects

RRP $656.99

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


The Serendipity Of A Great Network

RRP $27.50

THE STORY OF MY LIFE: THE ART OF THE POWER OF GREAT CONNECTIONS. A PERSONAL EXPERIENCE FROM THE LENS OF A MASTERCARD FOUNDATION SCHOLARSHIP ALUMNUS


Youtube Marketing

RRP $16.99

Create your perfect channel! YouTube is one of the most popular sites on the Internet, but not all people are aware of the fact that it is also a great tool for making money and promoting your product. At the moment, over 1 billion people use it. YouTube provides access of your business to a greater number of remote customers. And this can give you an advantage over other businesses that do not include it in their marketing campaigns. But YouTube isn't just for businesses, individuals can use it as well. All you need is an idea what topics you will cover and the courage to do it. With this book, you are going to learn how to create and optimize your YouTube videos. You will gain skills how to grow your audience and engage it. You will also learn how to use YouTube for Marketing and the details involved in doing this the right way. Here Is A Preview Of What You'll Learn: How to use YouTube for marketing How to create a successful YouTube channel How to create high-quality video How to optimize your YouTube videos How to grow your audience and engage it How to avoid mistakes



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