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How to Generate Network Marketing or MLM Leads

If thereís one thing you need in order to succeed with MLM/Network Marketing its leads. Without leads, youíll never make much money regardless of your company, the pay plan, your upline or anything else. Youíre also going to need a lot of leads since thereís no way youíll sign every one to be an agent. How many youíll need depends on several factors such as your skill and your business. Not to mention; if you have a lot of leads, you wonít have to feel like you have to sign every one. Itís a lot easier to say No to having someone that doesnít match what youíre looking for if you have 20-30 people waiting on your call.

There are other factors involved in succeeding, but if you have leads and use them, thatís a large hurdle passed. This article aims to give you a few ideas on how to generate those leads and make it as simple as possible. I donít really like the term ďLeadĒ since theyíre really just people like you and me who are looking for a better life; but weíll use the term for this article since thatís a commonly excepted term and to prevent confusion. Letís go over a few ways you can generate MLM leads. Call everyone you know and ask for referrals.

Tell them about the great business you have and how they can benefit from either being a customer or agent. If youíve chosen wisely and believe in your company, you wonít see a problem with this. If you arenít sure you have a great business, maybe you should keep looking. A great way to decide if you have a good company is to ask yourself if youíd sign up your best friend or valued member of your family. Or ask yourself if youíd use the product if there was no pay plan involved. If the answer is No, maybe you should keep looking. Build lead capture pages and get them listed high on search engines. This will generate leads that are interested in your company. However, anyone who has worked at getting a site listed high will tell you this is time consuming and far from easy and itís not an overnight job either. You could spend months working on your site and never break the top 100.

You can advertise your lead capture page on Pay Per Click (PPC) search engines. The largest sites are Google and Yahoo. These are the ads that show up at the top or on the right when you search. This is the fastest way and depending on the key words youíre bidding on could be cheap or very expensive (some keywords cost over 100 bucks) and thereís no guarantee youíll get a single lead. It only guarantees that someone will see your page. If youíre going to go this route, do yourself a favor and either get trained on how to do it or start slow or both. You can easily blow hundreds or thousands of dollars before you know it. You can print flyers and post them on bulletin boards around town and put them on doors and cars. If you figure a 1-2% success rate, youíll get 1-2 leads per hundred flyers and then depending on your closing rate, you can figure out how many flyers youíll need to hand out consistently to reach your goals. Also figure in printing costs.

Even if youíre printing these at home, youíll have to pay for ink/toner and the wear and tear on your printer, not to mention the time and gas it takes to drive around and post the flyers. You should also get permission from property owners/managers if youíre going to put them on doors or cars since some people will throw them on the ground. One other thing to be wary about is car alarms. You can spam the world with one of those e-mail 16 million people for 29.95 spam messages you get every week. Do us both a favor and donít. The best you can hope for is to not get blacklisted or in trouble with the feds. The odds are that youíll be visited by the feds and/or have your ISP shut you down. The way these are collected is by sending a little robot spider to crawl the web and collect e-mail addresses from forums, news groups, blogs, web sites and anywhere else they can find them. These are just bad news and may get you kicked out of your company since they could be black listed because you didnít follow this advice.

An easy way to tell if they are real leads or harvested is the price. If theyíre unbelievably cheap or donít include i. address, they are probably harvested. Cold Calling This is just as it sounds. You pick up the phone book and start calling. This is the cheapest way to generate leads and if you have a thick skin may work for you. The thing to remember is that those people may be on the Do Not Call List and it may get you in trouble. The best thing to do is research the legal requirements before attempting this.


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